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Nationale Kundenbarometer im Vergleich: Theorie - Empirie - Gestaltungsvorschlage

Akzeptanz standardisierter Dienstleistungsvertrage : Konzeptualisierung und empirische Untersuchung von Akzeptanztreibern

Akzeptanz standardisierter Dienstleistungsvertrage: Konzeptualisierung und empirische Untersuchung von Akzeptanztreibern

Interaktionsarbeit bei produktbegleitenden Dienstleistungen: Am Beispiel des technischen Services im Maschinenbau

Qualitatsfehlercontrolling fur Dienstleistungen im Investitionsguterbereich : Das Beispiel Technischer Kundendienst

Nationale Kundenbarometer im Vergleich : Theorie — Empirie — Gestaltungsvorschlage

Qualitatsfehlercontrolling fur Dienstleistungen im Investitionsguterbereich: Das Beispiel Technischer Kundendienst

Beschwerdeinformationen und Ihre Nutzung

Dienstleistungsmarketing: Konzeptionen Und Anwendungen

Wertkreation in Kundennutzungsprozessen

Die Wirkung von Dienstleistungsgarantien auf das Konsumentenverhalten: Eine empirische Analyse

Der kundenseitig wahrgenommene Wert der anbieter- und der kundengesteuerten Dienstleistungsindividualisierung: Eine vergleichende konzeptionelle und empirische Analyse

Sportinteresse und Mobile TV: Eine empirische Analyse der Einflussfaktoren des Nutzungsverhaltens

Beitrage zur Dienstleistungsmarketing-Forschung: Aktuelle Forschungsfragen und Forschungsergebnisse

Kostenerfassung und Kostenmanagement von Kundenintegrationsprozessen

Kostenerfassung Und Kostenmanagement Von Kundenintegrationsprozessen

Beurteilung von Dienstleistungsqualitat : Dynamische Betrachtung des Qualitatsurteils im Weiterbildungsbereich

Pfand und Anreizsystem : Wirkung auf Kaufentscheidungsprozesse im Tourismus

Kapazitatsmanagement von Dienstleistungsunternehmungen: Eine Analyse aus Anbieter- und Nachfragersicht.

Preismetriken Im Handel

Pfand und Anreizsystem: Wirkung auf Kaufentscheidungsprozesse im Tourismus

Preis- und Kostenmanagement von Dienstleistungen im Business-to-Business-Bereich

Standardisierung Und Individualisierung Von Dienstleistungen: Zur Organisation Wissensintensiver Unternehmungsnetzwerke

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Interne Kunden-lieferanten-beziehungen.

Kundenservice durch Benutzerinformation: Die Technische Dokumentation als Sekundardienstleistung im Marketing.

Dynamic Pricing Aus Konsumentensicht: Theoretische Analyse Und Empirische Untersuchung Von Einflussfaktoren Und Konsequenzen

Weiterempfehlungen im Tourismus : Eine Analyse einflussreicher Empfehlungsgeber touristischer Destinationen

Die Dimension Zeit im Dienstleistungsmarketing

Kundenmitwirkung bei der Dienstleistungsspezifizierung: Auswirkungen auf Kundenbeurteilung und -verhalten

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