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Retro-Marketing : Markenrevitalisierung als Instrument

Augmented Reality im E-Commerce. Die Vorteile der Technologie fur den Online-Handel

Produkt-Vorbestellungen als Marketing-Tool : Wie Lieferzeit, Rabatthoehe und Angebotszeitraum Einfluss auf die Wahrnehmung und das Verhalten von Konsumenten nehmen

Attraktive Verpackungsgestaltung von Chilled Convenience Food : Eine empirische Analyse der Wirkung der Verpackungsgestaltung auf dieGesundheitswahrnehmung, die Einstellung zum Produkt sowie die Zahlu

Die Wirkung von Retargeting. Eine Gratwanderung zwischen Steigerung der Aufmerksamkeit und Bedrohung der Privatsphare

Unterstutzung des guten Zwecks als Differenzierungsmassnahme. Eine empirische Analyse der Einflussfaktoren erfolgreicher Cause-related Marketing Kampagnen

Mit allen Sinnen : Duftmarketing. Einfluss auf Erleben und Kaufen: Unveranderte Neuausgabe

Bildkommunikation in der deutschen Luxusbekleidungsbranche : Der Einfluss visueller Medien auf das Kaufverhalten der Endverbraucher

Nation Branding OEsterreichs. Eine Untersuchung der "Marke OEsterreich in Polen

Employer Branding - Personalmarketing mit Zukunft : Aufbau einer Arbeitgebermarke zur Kompensation des Fach- und Fuhrungskraftemangels

Wie konsumiert die Generation Y? Empirische Untersuchung und konkrete Massnahmen zur Kundengewinnung

Marketing und Religion. Eine theoretische Untersuchung

"Einfach mal was anderes wollen! Ein Marketingratgeber zum Umgang mit Variety Seeking im Konsumentenverhalten

Online Marketing : Kundenbindung im Internet

Mehrstufiges Marketing in Unternehmensnetzwerken : Eine Analyse am Beispiel der E-Mobility

Die Einstellung der syrischen Konsumenten zu europaischen Lebensmitteln : Bedeutung fur die Nachfrage und Konsequenzen fur das Lebensmittelmarketing

Wie Sportvereine erfolgreich kommunizieren : am Beispiel des Gesundheitssports

Social Media - Die Macht der Internetforen in der Caravanbranche : Eine Analyse der Relevanz und des Nutzungsverhaltens von Endkunden

Suchmaschinenoptimierung : Betrachtung des Online-Marketing-Tools am Praxisbeispiel eines Internet-Portals

Produktmarketing war gestern : Wie die Corporate Identity unsere Kaufentscheidung beeinflusst

"Kreuzen Sie einfach die Drei an... : Der Einfluss der Interviewdauer auf homogenes Antwortverhalten bei computergestutzten Telefoninterviews (CATI)

Product Placement in Social Media, Film und Fernsehen : Grundlagen, Entwicklung, Erscheinungsformen und aktuelle Rechtslage

Celebrity Marketing im Musikgenre am Beispiel der K-Pop Idols

Beeinflussung der Kundenwahrnehmung in der Bio-Lebensmittelbranche. Eine varianzanalytische Untersuchung von Preis- und Preisfarbeffekten

Influencer Marketing als Kommunikationsinstrument fur die nachhaltige Angebotsgestaltung von touristischen Destinationen

Nachhaltiges Design in Deutschland. Wie man gezielt die deutsche Zielgruppe anspricht

Konsumentenschutz - ein aussterbender Begriff? : Untersuchung des Gefahrenpotenzials durch Neuromarketing

Sportsponsoring als Instrument zur Erhoehung der monetaren Mittel im Profifussball

Marketing fur Elektroautos : Akzeptanz als notwendige Bedingung fur die Marktdurchdringung

Testimonial-Eignung von Sportlern zu Kommunikationszwecken fur Unternehmen

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