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Malcolm McDonald on Marketing Planning : Understanding Marketing Plans and Strategy

Malcolm McDonald on Key Account Management

Malcolm McDonald on marketing planning: understanding marketing plans and strategy

Key Account Plans: The Practitioners' Guide to Profitable Planning

Key account plans: the practitioners' guide to profitable planning

How Come Your Marketing Plans Aren't Working? : The Essential Guide to Marketing Planning

Key Account Plans

Marketing : An Introductory Text

Market Segmentation : A Step-by-Step Approach to Creating Profitable Market Segments

Marketing Plans : How to Prepare Them, How to Use Them

Marketing plans: how to prepare them, how to profit from them.

The Marketing Plan in Colour

Selling Services and Products : A Pictorial Guide for Managers

Key Account Management : Learning from Supplier and Customer Perspectives

Marketing Management Bundle

Marketing Planning for Services

Malcolm McDonald on value propositions: how to develop them, how to quantify them

Marketing planning for services

Marketing Plans : How to prepare them, how to profit from them

An Introduction to Marketing Plans: the Video

Marketing Planning for Services

Marketing plans: how to prepare them, how to use them.

Malcolm McDonald on Value Propositions : How to Develop Them, How to Quantify Them

Creating powerful brands.

Malcolm McDonald on Marketing Planning : Understanding Marketing Plans and Strategy

Competitive Marketing Strategy for Europe : Developing, Maintaining and Defending Competitive Advantage

Competitive Marketing Strategy for Europe : Developing, Maintaining and Defending Competitive Advantage

Marketing plans: how to prepare them, how to use them.

Malcolm McDonald on key account management

Marketing Plans: How to Prepare Them, How to Use Them

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