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Sustainable luxury brands : evidence from research and implications for managers

Customer Loyalty and Success

The DNA of customer experience : how emotions drive value

Principles of retailing

Beyond Hofstede : culture frameworks for global marketing and management

Pricing perspectives : the marketing and management implications of new theories and applications

Beyond Hofstede: culture frameworks for global marketing and management

Marketing management: a value-creation process.

Creative marketing: an extended metaphor for marketing in a new age

Small business marketing

Sales management: strategy, process and practice.

Breakthrough marketing plans: how to stop wasting time and start driving growth

Globalization and marketization of government services : comparing contemporary public sector developments

The rhetoric and reality of marketing: an international managerial approach

Creative marketing : insights for practitioners and researchers in the profit and non-profit sectors

Operations Management/Marketing Strategy Management

Principles of retailing

Pricing Perspectives: Marketing and Management Implications of New Theories and Applications

International marketing of higher education

Marketing : An Introductory Text

Market Segmentation : A Step-by-Step Approach to Creating Profitable Market Segments

Breakthrough marketing plans : how to stop wasting time and start driving growth

Breakthrough marketing plans: how to stop wasting time and start driving growth

Fashion merchandising: principles and practice

Practical marketing planning

Market-driven management : strategic and operational marketing

Business-to-business marketing

Retailing

Marketing management : an international perspective

Practical marketing planning

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