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Trusted Advisor in Marketing und Vertrieb: Grundlagen und praktische Anwendung in ausgewahlten Branchen

The Creation of the Extraordinary: Perspectives on Luxury

Architektur Als Instrument Der Markenkommunikation: Die Implizite Wirkung Gebauter Botschaften

Personal branding: was Menschen zu starken Marken macht

Events und Tourismus: Stand und Perspektiven der Eventforschung

Praktische Preis- und Konditionenpolitik: Sicher kalkulieren, flexibel steuern, rentabel gestalten

Success Factors for Future Growth of Car Sharing Services

Designing Smart Prices: Kundenwahrnehmung Von Dynamic Und Personalized Pricing

Does multi-stage marketing pay?: creating competitive advantages through multi-stage marketing

Effectiveness of Online Marketing Campaigns: An Investigation into Online Multichannel and Search Engine Advertising

B2B - Or Not to Be?: Der Weg Zu Vertriebserfolg Und Profitablem Wachstum

The influence of culture and personality on customer satisfaction: an empirical analysis across countries

The social web in the hotel industry: the impact of the social web on the information process of German hotel guests

Erfolgreiches Management von Marketingagenturen im Wandel: Differenzierende Kompetenzen als strategischer Wettbewerbsvorteil

International employer brand management: a multilevel analysis of European students' preferences

Ethics in consumer choice: an empirical analysis based on the example of coffee

User-Oriented Appropriateness: A Theoretical Model of Written Text on Facebook for Improved PR Communication

Innovation acceptance: the case of advanced driver-assistance systems

Retail marketing and sales performance: a definitive guide to optimizing service quality and sales effectiveness

Factors Driving Social Network Site Usage

Third Party Product Reviews and Consumer Behaviour: A Dichotomous Measuring via Rasch, Paired Comparison and Graphical Chain Models

Online channel integration: value creation and customer reactions in online and physical stores

Recovery management in business-to-business markets: conceptual dimensions, relational consequences and financial contributions

Zukunftskompetenz Vertrieb: So Entwickeln Sie Ihr Unternehmen Zu Einer Top Sales Company

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