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Image for Customer sense  : how the 5 senses influence buying behavior

Customer sense : how the 5 senses influence buying behavior

Author: Krishna, Aradhna Publisher: Palgrave Macmillan Format: Laminated
Published: 13/03/2013 ISBN/EAN: 9780230341739 Dewey: 658.8342
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Image for Luxury fashion branding  : trends, tactics, techniques

Luxury fashion branding : trends, tactics, techniques

Author: Okonkwo, Uche Publisher: Palgrave Macmillan Format: Hardback
Published: 03/05/2007 ISBN/EAN: 9780230521674 Dewey: 687'.0688
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Image for Twitter is not a strategy  : rediscovering the art of brand marketing

Twitter is not a strategy : rediscovering the art of brand marketing

Author: Doctoroff, Tom Publisher: Palgrave Macmillan Format: Laminated
Published: 11/11/2014 ISBN/EAN: 9781137279309 Dewey: 658.872
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Image for How to Measure Digital Marketing : Metrics for Assessing Impact and Designing Success

How to Measure Digital Marketing : Metrics for Assessing Impact and Designing Success

Author: Flores, L. Publisher: Palgrave Macmillan Format: Paperback / softback
Published: 01/01/2014 ISBN/EAN: 9781349464883 Dewey: 658.8720727
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Foundations of marketing

Author: Groucutt, Jonathan Publisher: Palgrave Macmillan Format: Paperback
Published: 14/10/2005 ISBN/EAN: 9781403903273 Dewey: 658.8
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Image for How to measure digital marketing  : metrics for assessing impact and designing success

How to measure digital marketing : metrics for assessing impact and designing success

Author: Flores, L. Publisher: Palgrave Macmillan Format: Laminated
Published: 16/12/2013 ISBN/EAN: 9781137340689 Dewey: 658.872
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Image for Harry Potter  : the story of a global business phenomenon

Harry Potter : the story of a global business phenomenon

Author: Gunelius, Susan Publisher: Palgrave Macmillan Format: Hardback
Published: 03/06/2008 ISBN/EAN: 9780230203235 Dewey: 658.8'27
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Image for Brand champions  : how superheroes bring brands to life

Brand champions : how superheroes bring brands to life

Author: Buckingham, Ian P. Publisher: Palgrave Macmillan Format: Hardback
Published: 26/01/2011 ISBN/EAN: 9780230220324 Dewey: 658.8'27
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Football brands

Author: Bridgewater, Sue Publisher: Palgrave Macmillan Format: Hardback
Published: 29/04/2010 ISBN/EAN: 9780230232532 Dewey: 658.8'27'024796
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Image for The international marketing of travel and tourism  : a strategic approach

The international marketing of travel and tourism : a strategic approach

Author: Vellas, Francois Publisher: Palgrave Macmillan Format: Paperback
Published: 05/05/1999 ISBN/EAN: 9780333717592 Dewey: 338.4'791'0688
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Image for Principles of retail management

Principles of retail management

Author: Varley, Rosemary Publisher: Palgrave Macmillan Format: Paperback
Published: 27/11/2003 ISBN/EAN: 9780333792971 Dewey: 658.8'7
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Image for Marketing  : a complete guide

Marketing : a complete guide

Author: Christopher, Martin Publisher: Palgrave Macmillan Format: Paperback
Published: 17/04/2003 ISBN/EAN: 9780333994375 Dewey: 658.8
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Image for Brandsimple  : how the best brands keep it simple and succeed

Brandsimple : how the best brands keep it simple and succeed

Author: Adamson, Allen P. Publisher: Palgrave Macmillan Format: Hardback
Published: 25/09/2006 ISBN/EAN: 9781403974051 Dewey: 658.8'27
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Image for Brand media strategy  : integrated communications planning in the digital era

Brand media strategy : integrated communications planning in the digital era

Author: Young, A. Publisher: Palgrave Macmillan Format: Paperback
Published: 03/08/2016 ISBN/EAN: 9781349949755 Dewey: 658.827
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Image for Sport Business in the Global Marketplace

Sport Business in the Global Marketplace

Author: Westerbeek, Hans Publisher: Palgrave Macmillan Format: Paperback / softback
Published: 04/10/2002 ISBN/EAN: 9781349508457 Dewey: 338.43796
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Image for City branding  : theory and cases

City branding : theory and cases

Author: Dinnie, Keith Publisher: Palgrave Macmillan Format: Paperback
Published: 03/12/2010 ISBN/EAN: 9781349317585 Dewey: 659.2930776
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Image for Unconscious branding  : how neuroscience can empower (and inspire) marketing

Unconscious branding : how neuroscience can empower (and inspire) marketing

Author: Van Praet, Douglas Publisher: Palgrave Macmillan Format: Paperback
Published: 12/03/2014 ISBN/EAN: 9781137278920 Dewey: 658.8342
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Image for All thumbs  : mobile marketing that works

All thumbs : mobile marketing that works

Author: Kelley, M. Publisher: Palgrave Macmillan Format: Laminated
Published: 02/09/2014 ISBN/EAN: 9781137279279 Dewey: 658.872
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Image for Standing room only  : marketing insights for engaging performing arts audiences

Standing room only : marketing insights for engaging performing arts audiences

Author: Bernstein, J. Publisher: Palgrave Macmillan Format: Laminated
Published: 30/05/2014 ISBN/EAN: 9781137282934 Dewey: 791.0698
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Image for The new rules of retail  : competing in the world's toughest marketplace

The new rules of retail : competing in the world's toughest marketplace

Author: Lewis, Robin Publisher: Palgrave Macmillan Format: Hardback
Published: 11/01/2011 ISBN/EAN: 9780230105720 Dewey: 381.1
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Image for All eyes east  : how Chinese youth will revolutionize global marketing

All eyes east : how Chinese youth will revolutionize global marketing

Author: Bergstrom, Mary Publisher: Palgrave Macmillan Format: Laminated
Published: 03/04/2012 ISBN/EAN: 9780230120624 Dewey: 658.800951
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Image for Wonder woman  : marketing secrets for the trillion dollar customer

Wonder woman : marketing secrets for the trillion dollar customer

Author: Ellwood, Iain Publisher: Palgrave Macmillan Format: Laminated
Published: 21/05/2008 ISBN/EAN: 9780230201606 Dewey: 658.8'04
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Image for Brand avatar  : translating virtual world branding into real world success

Brand avatar : translating virtual world branding into real world success

Author: De Mesa, Alycia Publisher: Palgrave Macmillan Format: Hardback
Published: 27/02/2009 ISBN/EAN: 9780230201798 Dewey: 658.8'27
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Image for The golden crossroads  : multidisciplinary findings for business success from the worlds of fine arts, design and culture

The golden crossroads : multidisciplinary findings for business success from the worlds of fine arts, design and culture

Author: Bevolo, Marco Publisher: Palgrave Macmillan Format: Laminated
Published: 09/10/2009 ISBN/EAN: 9780230224186 Dewey: 658.8
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Image for Zara and her sisters  : the story of the world's largest clothing retailer

Zara and her sisters : the story of the world's largest clothing retailer

Author: Badia, Enrique Publisher: Palgrave Macmillan Format: Laminated
Published: 31/07/2009 ISBN/EAN: 9780230229914 Dewey: 338.7'687
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Image for Managing challenging clients  : building effective relationships with difficult customers

Managing challenging clients : building effective relationships with difficult customers

Author: Oade, Aryanne Publisher: Palgrave Macmillan Format: Laminated
Published: 31/10/2011 ISBN/EAN: 9780230238428 Dewey: 658.812
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Image for Star-spangled soccer  : the selling, marketing and management of soccer in the USA

Star-spangled soccer : the selling, marketing and management of soccer in the USA

Author: Hopkins, G. Publisher: Palgrave Macmillan Format: Hardback
Published: 07/05/2010 ISBN/EAN: 9780230239739 Dewey: 796.3'34'0973
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Image for The superpromoter  : the power of enthusiasm

The superpromoter : the power of enthusiasm

Author: Vogelaar, Rijn Publisher: Palgrave Macmillan Format: Laminated
Published: 15/12/2010 ISBN/EAN: 9780230285095 Dewey: 658.8'02
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Image for Counter strategies in global markets

Counter strategies in global markets

Author: Plotner, Olaf Publisher: Palgrave Macmillan Format: Hardback
Published: 06/12/2011 ISBN/EAN: 9780230301313 Dewey: 658.804091724
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Image for Breakthrough marketing plans  : how to stop wasting time and start driving growth

Breakthrough marketing plans : how to stop wasting time and start driving growth

Author: Calkins, Tim Publisher: Palgrave Macmillan Format: Paperback
Published: 21/12/2012 ISBN/EAN: 9780230340336 Dewey: 658.802
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