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Multimodale Erlebnisvermittlung am Point of Sale : Eine verhaltenswissenschaftliche Analyse unter besonderer Berucksichtigung der Wirkungen von Musik und Duft

Finanzcontrolling im internationalen Anlagengeschaft

Standort-Marketing und Event-Management : Kulturfaktor Gestut als Element erfolgreichen Stadtmarketings: Ein Betriebs- und Marketingskonzept fur das Landesgestut Zweibrucken

Kundenwertbasierte Effizienzmessung : Der Beitrag von Marketingmaßnahmen zur Unternehmenswerterhohung in der Automobilindustrie

Marketing-Controlling in jungen Wachstumsunternehmen : Eine Fallstudienanalyse mit Internet-Unternehmen

Kundenzufriedenheit im Investitionsgutermarketing : Theoretische Basis und praktische Durchfuhrung der Messung

Nachhaltige Integration von Marketing und Innovieren : Eine Theorie entwickelnde Longitudinalstudie zum Management des Wandels

Strategische Kundenbindung im Public Health-Care : Gewinnung und Bindung von studentischen Zielgruppen

Die Werbewirkung von Sportsponsoring

Positionierung von Business-to-Business-Marken : Konzeption und empirische Analyse zur Rolle von Rationalitat und Emotionalitat

Entwicklung eines Kennzahlensystems zur Vermarktung touristischer Destinationen

Planung und Implementierung integrierter Marketingkommunikation mit den Leitinstrumenten Werbung und Sportsponsoring

Category Management : Zur Konfliktregulierung in Hersteller-Handels-Beziehungen

Perspektiven des Mobile Business : Wissenschaft und Praxis im Dialog

Interne Corporate Governance : Entwicklung einer Typologie

Patienten als Partner : Moglichkeiten und Einflussfaktoren der Patientenintegration im Gesundheitswesen

Wirkungen des Co-Brandings : Erkenntnisse durch Mastertechnikpluralismus

Konsumentenverhalten in ereignisinduzierten Markenkrisen : Der Einfluss der Markenbeziehungsqualitat

Fulfillment im Electronic Commerce : Gestaltungsansatze, Determinanten, Wirkungen

Businessplan und Markterfolg eines Geschaftskonzepts

Praferenzmessung in industriellen Verhandlungen

Mitgliedergewinnung im Public Health-Care : Einsteigerpaket und Bewerberportal fur studentische Zielgruppen fur Hochschulabsolventen

Strategisches Online-Marketing

Strategische Planung im Beschwerdemanagement

Markteinfuhrung neuer Produkte

Glaubwurdigkeit in der Marketingkommunikation : Konzeption, Einflussfaktoren und Wirkungspotenzial

Erfolgsfaktoren von Customer-Relationship-Management-Implementierungen

Hochschul-Sponsoring : Rahmenbedingungen und Faktoren erfolgreicher Kooperationen

Absatzorientiertes Handeln von Unternehmensgrundern im Internet : Implikationen einer kognitionswissenschaftlichen Fundierung

Zukunft der Innenstadt : Herausforderungen fur ein erfolgreiches Stadtmarketing

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