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Football brands

International marketing in the network economy : a knowledge-based approach

Customer Loyalty and Success

Building brand value the playboy way

Practical pricing : translating pricing theory into sustainable profit improvement

Sustainable luxury brands : evidence from research and implications for managers

The DNA of customer experience : how emotions drive value

Brand breakout : how emerging market brands will go global

Luxury sales force management : strategies for winning over your brand ambassadors

The mindful marketer : how to stay present and profitable in a data-driven world

Beyond Hofstede : culture frameworks for global marketing and management

The future of pricing : how airline ticket pricing has inspired a revolution

Tribal marketing, tribal branding : brand co-creation and the future of marketing

Integrated brand marketing and measuring returns

Ethics in marketing and communications : towards a global perspective

Operations Management/Marketing Strategy Management

Creative marketing : insights for practitioners and researchers in the profit and non-profit sectors

Performance measurement of new product development teams : the case of the high-tech sector

How to Market Computers and Information Technology

The science of why : decoding human motivation and transforming marketing strategy

Globalization and marketization of government services : comparing contemporary public sector developments

Pricing perspectives : the marketing and management implications of new theories and applications

Marketing management

Market Segmentation : A Step-by-Step Approach to Creating Profitable Market Segments

Marketing : An Introductory Text

Winning Asia, European style : market and nonmarket strategies for success

Practical marketing planning

The new rules of retail : competing in the world's toughest marketplace

Small business marketing management

Business-to-business marketing

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