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Retail Marketing Management: The 5 Es of Retailing Today

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E-Book Marketing Exposed

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All Business Is Local : Why Place Matters More Than Ever in a Global, Virtual World

Folgen von ungunstig ausgesteuerter und aggressiver personalisierter Werbung (Retargeting) im Internet - Folgen fur Markenhersteller und Online-Shops : Retargeting als Marketing-Instrument im Internet

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Fundamentals of marketing

Earnings Management and Corporate Finance : The Importance of Transparent Financial Reporting

Customer Fraud and Business Responses : Let the Marketer Beware

Rolle des Web 2.0 im Customer Experience Management

Quick Guide UX Management: So verankern Sie Usability und User Experience im Unternehmen

Contrary to Popular Belief-Cold Calling Does Work!: Volume I: Effectiveness, the Art of Appointment Making

Qualitat komplexer Dienstleistungsbundel : Operationalisierung und empirische Analysen der Qualitatswahrnehmung am Beispiel des Tourismus

Management of the fuzzy front end of innovation

Beating Low Cost Competition : How Premium Brands Can Respond to Cut-Price Rivals

Practical goal programming : 141

Qualitatsmanagement in Handelsunternehmen : Ein Leitfaden

Effective Sponsoring Skills

101 Marketing Strategies for Accounting, Law, Consulting, and Professional Services Firms

Beyond the sales process: 12 proven strategies for a customer-driven world

Concise Introduction to Sport Marketing

Marketing F R Zielgruppe Der Best Ager : Konzeption Von Reiseangeboten

Zielgruppe 50plus: Marketing im demografischen und digitalen Wandel : Neue Wachstumschancen im alternden Deutschland

Grune Markenfuhrung: Erfolgsfaktoren und Instrumente nachhaltiger Brands

Medienumwelt im Wandel : Eine empirische Untersuchung zu den Auswirkungen des Kabelfernsehens im Kabelpilotprojekt Berlin

Hersteller- und Handelsmarken im Kaufentscheidungsprozess

Kundenzufriedenheit im Mittelstand : Grundlagen, methodisches Vorgehen bei der Messung und Loesungsvorschlage, dargestellt am Beispiel der Kienzer GmbH

Mit allen Sinnen : Duftmarketing: Einfluss auf Erleben und Kaufen

Confidence, Credibility and Macroeconomic Policy

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