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Image for The Corporate Reputation of Multinational Corporations: An Analysis of Consumers' Perceptions of Corporate Reputation and its Effects Across Nations

The Corporate Reputation of Multinational Corporations: An Analysis of Consumers' Perceptions of Corporate Reputation and its Effects Across Nations

series Handel und Internationales Marketing Retailing and International Marketing
Ebook 24 Oct 2017
Publisher Springer
ISBN: 9783658197643
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Image for Total Revenue Management: Fallstudien, Bewährte Praktiken Und Einblicke in Die Branche

Total Revenue Management: Fallstudien, Bewährte Praktiken Und Einblicke in Die Branche

Ebook 2 Jun 2023
Publisher Springer
ISBN: 9783031297731
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Image for Collaborative customer relationship management: taking CRM to the next level

Collaborative customer relationship management: taking CRM to the next level

eBook 8 Aug 2003
Publisher Springer
ISBN: 9783540247104
Dewey: 658.812
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Image for Wissens- und Innovationsmanagement in der Franchisepraxis: Nachhaltig erfolgreich durch Replikation und Innovation

Wissens- und Innovationsmanagement in der Franchisepraxis: Nachhaltig erfolgreich durch Replikation und Innovation

Ebook 18 Nov 2015
Publisher Springer
ISBN: 9783658089863
Dewey: 658.8
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Image for Faktor Mensch im Verkauf: Ein Pladoyer fur Leidenschaft und Menschlichkeit im Vertrieb

Faktor Mensch im Verkauf: Ein Pladoyer fur Leidenschaft und Menschlichkeit im Vertrieb

Ebook 7 Jun 2016
Publisher Springer
ISBN: 9783658089887
Dewey: 658.81
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Image for Always Ahead im Marketing: Offensiv, digital, strategisch

Always Ahead im Marketing: Offensiv, digital, strategisch

Ebook 31 Jul 2015
Publisher Springer
ISBN: 9783658090302
Dewey: 658.8
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Image for The Electricity Grid in Indonesia: The Experiences of End-Users and Their Attitudes Toward Solar Photovoltaics

The Electricity Grid in Indonesia: The Experiences of End-Users and Their Attitudes Toward Solar Photovoltaics

series Springerbriefs in Applied Sciences and Technology
Ebook 5 Feb 2020
Publisher Springer
ISBN: 9783030383428
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Image for Website Quality and Shopping Behavior: Quantitative and Qualitative Evidence

Website Quality and Shopping Behavior: Quantitative and Qualitative Evidence

series SpringerBriefs in business
Ebook 3 Apr 2020
Publisher Springer
ISBN: 9783030444402
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Image for Marketing Channels and Supply Chain Networks in North America: A Historical Analysis

Marketing Channels and Supply Chain Networks in North America: A Historical Analysis

series SpringerBriefs in business
Ebook 9 Apr 2020
Publisher Springer
ISBN: 9783030448707
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Image for Affective governmentality: neoliberal education advertisements in Singapore : volume 9

Affective governmentality: neoliberal education advertisements in Singapore : volume 9

series Cultural studies and transdisciplinarity in education,
Ebook 1 Jul 2019
Publisher Springer
ISBN: 9789811378072
Dewey: 306.43
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Image for Internet-Based Customer Value Management: Developing Customer Relationships Online

Internet-Based Customer Value Management: Developing Customer Relationships Online

series Management for Professionals
Ebook 16 Oct 2014
Publisher Springer
ISBN: 9783319098555
Dewey: 658.8
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Image for Nachfrageorientierte Produktlinienoptimierung: Der Einfluss von Praferenzen fur Kompromissalternativen

Nachfrageorientierte Produktlinienoptimierung: Der Einfluss von Praferenzen fur Kompromissalternativen

Ebook 12 Feb 2019
Publisher Springer
ISBN: 9783658255428
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Image for Dialogmarketing Perspektiven 2018/2019: Tagungsband 13. wissenschaftlicher interdisziplinarer Kongress fur Dialogmarketing

Dialogmarketing Perspektiven 2018/2019: Tagungsband 13. wissenschaftlicher interdisziplinarer Kongress fur Dialogmarketing

Ebook 18 Feb 2019
Publisher Springer
ISBN: 9783658255831
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Image for Verkauf uber Vermittlungsplattformen: Eine empirische Untersuchung von Erfolgsfaktoren

Verkauf uber Vermittlungsplattformen: Eine empirische Untersuchung von Erfolgsfaktoren

series Marketing und Marktorientierte Unternehmensfuhrung
Ebook 8 Mar 2019
Publisher Springer
ISBN: 9783658255985
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Image for Erfolgreiche Praxisbeispiele im Online Marketing: Strategien und Erfahrungen aus unterschiedlichen Branchen

Erfolgreiche Praxisbeispiele im Online Marketing: Strategien und Erfahrungen aus unterschiedlichen Branchen

Ebook 27 Jun 2011
Publisher Springer
ISBN: 9783642564987
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Image for Customer Relationship Management: Erfolgreiche Kundenbeziehungen Durch Integrierte Informationssysteme

Customer Relationship Management: Erfolgreiche Kundenbeziehungen Durch Integrierte Informationssysteme

Ebook 11 Mar 2013
Publisher Springer
ISBN: 9783642565526
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Image for Relationship Marketing: Gaining Competitive Advantage Through Customer Satisfaction and Customer Retention

Relationship Marketing: Gaining Competitive Advantage Through Customer Satisfaction and Customer Retention

Ebook 29 Jun 2013
Publisher Springer
ISBN: 9783662097458
Dewey: 658.812
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Image for Achieving Brand Loyalty in China through After-Sales Services: With a Particular Focus on the Influences of Cultural Determinants

Achieving Brand Loyalty in China through After-Sales Services: With a Particular Focus on the Influences of Cultural Determinants

series Business Analytics
eBook 8 Jun 2016
Publisher Springer
ISBN: 9783658143671
Dewey: 658.812
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Image for Digitale Transformation Im Vertrieb: So Machen Sie Aus Einem Buzzword Gelebte Vertriebspraxis - Eine Anleitung in 21 Schritten

Digitale Transformation Im Vertrieb: So Machen Sie Aus Einem Buzzword Gelebte Vertriebspraxis - Eine Anleitung in 21 Schritten

series Edition Sales Excellence
Ebook 14 Jul 2021
Publisher Springer
ISBN: 9783658336714
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Image for Neuromarketing in Business: Identifying Implicit Purchase Drivers and Leveraging Them for Sales

Neuromarketing in Business: Identifying Implicit Purchase Drivers and Leveraging Them for Sales

series Management for Professionals
Ebook 3 Jan 2022
Publisher Springer
ISBN: 9783658351854
Dewey: 658.80019
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Image for Marketing-Automation - Erfolgsmodelle Aus Forschung Und Praxis: Konzepte, Instrumente Und Strategien Fur Die Implementierung

Marketing-Automation - Erfolgsmodelle Aus Forschung Und Praxis: Konzepte, Instrumente Und Strategien Fur Die Implementierung

Ebook 1 Jul 2022
Publisher Springer
ISBN: 9783658358235
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Image for Trust Networks for Recommender Systems : 4

Trust Networks for Recommender Systems : 4

series Atlantis Computational Intelligence Systems
Ebook 8 May 2011
Publisher Springer
ISBN: 9789491216084
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Image for Neue Wege Im Key Account Management: Schlusselkunden Fokussiert Gewinnen Und Entwickeln

Neue Wege Im Key Account Management: Schlusselkunden Fokussiert Gewinnen Und Entwickeln

Ebook 17 Aug 2023
Publisher Springer
ISBN: 9783658418502
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Image for Digitales Produktmanagement: Methoden - Instrumente - Praxisbeispiele

Digitales Produktmanagement: Methoden - Instrumente - Praxisbeispiele

Ebook 19 Oct 2023
Publisher Springer
ISBN: 9783658418809
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Image for Die Dekomposition Von Marktanteilen - Methodische Grundlagen Und Empirische Anwendung: Am Beispiel Der Marktanteile Von Hersteller- Und Handelsmarken Sowie Von Vertriebslinien Im Lebensmittelhandel

Die Dekomposition Von Marktanteilen - Methodische Grundlagen Und Empirische Anwendung: Am Beispiel Der Marktanteile Von Hersteller- Und Handelsmarken Sowie Von Vertriebslinien Im Lebensmittelhandel

series Marketing und Marktorientierte Unternehmensfuhrung
Ebook 19 May 2023
Publisher Springer
ISBN: 9783658412265
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Image for A concise guide to market research: the process, data, and methods using IBM SPSS statistics

A concise guide to market research: the process, data, and methods using IBM SPSS statistics

eBook 3 Mar 2011
Publisher Springer
ISBN: 9783642125416
Dewey: 658.83015195
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Image for Wissenschaftsmarketing: Grundlagen und Moglichkeiten am Beispiel der Ressortforschung

Wissenschaftsmarketing: Grundlagen und Moglichkeiten am Beispiel der Ressortforschung

Ebook 6 Feb 2015
Publisher Springer
ISBN: 9783658086916
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Image for Advances in Advertising Research (Vol. VI): The Digital, the Classic, the Subtle, and the Alternative : Vol. VI,

Advances in Advertising Research (Vol. VI): The Digital, the Classic, the Subtle, and the Alternative : Vol. VI,

series European Advertising Academy
Ebook 7 Sep 2015
Publisher Springer
ISBN: 9783658105587
Dewey: 659.1
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Image for Dysfunktionales Beschwerdeverhalten: Auspragungen, Entstehung, Auswirkungen und Managementimplikationen

Dysfunktionales Beschwerdeverhalten: Auspragungen, Entstehung, Auswirkungen und Managementimplikationen

series Fokus Dienstleistungsmarketing
Ebook 15 Oct 2015
Publisher Springer
ISBN: 9783658113308
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Image for Trialogische Markenfuhrung im Business-to-Business: Der Einfluss von Social Media auf die identitatsbasierte Markenfuhrung

Trialogische Markenfuhrung im Business-to-Business: Der Einfluss von Social Media auf die identitatsbasierte Markenfuhrung

series Innovatives Markenmanagement
Ebook 20 Nov 2015
Publisher Springer
ISBN: 9783658114145
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