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Image for Chinese Strategic Decision-making on CSR

Chinese Strategic Decision-making on CSR

series CSR, Sustainability, Ethics & Governance
Ebook 4 Dec 2014
Publisher Springer
ISBN: 9783662449974
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Image for Quintessence of Strategic Management: What You Really Need to Know to Survive in Business

Quintessence of Strategic Management: What You Really Need to Know to Survive in Business

series Quintessence Series
eBook 18 May 2016
Publisher Springer
ISBN: 9783662484906
Dewey: 658.4012
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Image for Procurement marketing: a strategic concept

Procurement marketing: a strategic concept

eBook 9 Mar 2013
Publisher Springer
ISBN: 9783662094594
Dewey: 658.72
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Image for Konkurrenzvorteile Am Point-of-sale: Moglichkeiten Der Erfassung, Bewertung Und Folgenabschatzung

Konkurrenzvorteile Am Point-of-sale: Moglichkeiten Der Erfassung, Bewertung Und Folgenabschatzung

series Interaktives Marketing
Ebook 30 Oct 2012
Publisher Springer
ISBN: 9783658002053
Dewey: 658.8
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Image for Markenbindung Durch Personalisierte Internetauftritte

Markenbindung Durch Personalisierte Internetauftritte

series Marken- Und Produktmanagement
Ebook 11 Oct 2012
Publisher Springer
ISBN: 9783658005092
Dewey: 658.8
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Image for Identitatsbasierte Markenfuhrung im Investitionsguterbereich: Management und Wirkungen von Marke-Kunde-Beziehungen : 43

Identitatsbasierte Markenfuhrung im Investitionsguterbereich: Management und Wirkungen von Marke-Kunde-Beziehungen : 43

series Innovatives Markenmanagement
Ebook 23 Apr 2013
Publisher Springer
ISBN: 9783658016487
Dewey: 658.8
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Image for Dialogmarketing Im Dialog: Festschrift Zum 10-jahrigen Bestehen Des Siegfried Vogele Instituts

Dialogmarketing Im Dialog: Festschrift Zum 10-jahrigen Bestehen Des Siegfried Vogele Instituts

Ebook 23 May 2013
Publisher Springer
ISBN: 9783658020002
Dewey: 650
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Image for Emotion Selling: Messbar mehr verkaufen durch neue Erkenntnisse der Neurokommunikation

Emotion Selling: Messbar mehr verkaufen durch neue Erkenntnisse der Neurokommunikation

Ebook 25 Nov 2014
Publisher Springer
ISBN: 9783658048259
Dewey: 658.81
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Image for Marketing Erneuerbarer Energien: Grundlagen, Geschaftsmodelle, Fallbeispiele

Marketing Erneuerbarer Energien: Grundlagen, Geschaftsmodelle, Fallbeispiele

Ebook 5 Aug 2015
Publisher Springer
ISBN: 9783658049683
Dewey: 333.79
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Image for Akzeptanz okologischer Produktinnovationen im Automobilbereich: Wirkungen der Markenliebe : 51

Akzeptanz okologischer Produktinnovationen im Automobilbereich: Wirkungen der Markenliebe : 51

series Innovatives Markenmanagement
Ebook 21 Oct 2014
Publisher Springer
ISBN: 9783658074142
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Image for Sponsor- and Country-Related Predictors of Sponsorship Effectiveness: Sponsorship in a National and International Environment

Sponsor- and Country-Related Predictors of Sponsorship Effectiveness: Sponsorship in a National and International Environment

series Applied Marketing Science / Angewandte Marketingforschung
Ebook 30 Oct 2014
Publisher Springer
ISBN: 9783658076849
Dewey: 337
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Image for Events nachhaltig gestalten: Grundlagen und Leitfaden fur die Konzeption und Umsetzung von Nachhaltigen Events

Events nachhaltig gestalten: Grundlagen und Leitfaden fur die Konzeption und Umsetzung von Nachhaltigen Events

Ebook 29 Nov 2015
Publisher Springer
ISBN: 9783658077174
Dewey: 658
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Image for Paradox of Points: Theoretical Foundation and Empirical Evidence of Medium Magnitude Effects in Loyalty Programs

Paradox of Points: Theoretical Foundation and Empirical Evidence of Medium Magnitude Effects in Loyalty Programs

series Applied Marketing Science / Angewandte Marketingforschung
Ebook 14 Apr 2015
Publisher Springer
ISBN: 9783658095437
Dewey: 658.812
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Image for Interkulturelle Kommunikation: Landerportrats - Kulturunterschiede - Unternehmensbeispiele

Interkulturelle Kommunikation: Landerportrats - Kulturunterschiede - Unternehmensbeispiele

Ebook 4 May 2017
Publisher Springer
ISBN: 9783658102371
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Image for Der Konkurrenz ein Kundenerlebnis voraus: Customer Experience Management - 111 Tipps zu Touchpoints, die Kunden begeistern

Der Konkurrenz ein Kundenerlebnis voraus: Customer Experience Management - 111 Tipps zu Touchpoints, die Kunden begeistern

Ebook 20 Jun 2016
Publisher Springer
ISBN: 9783658105280
Dewey: 658.81
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Image for Erfolgreiches Produktmanagement: Tool-Box fur das professionelle Produktmanagement und Produktmarketing

Erfolgreiches Produktmanagement: Tool-Box fur das professionelle Produktmanagement und Produktmarketing

Ebook 6 Jan 2016
Publisher Springer
ISBN: 9783658106690
Dewey: 658
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Image for Retargeting Und Die Rolle Des Online-Shopping-Momentums: Theoretische Fundierung Und Empirische Analyse

Retargeting Und Die Rolle Des Online-Shopping-Momentums: Theoretische Fundierung Und Empirische Analyse

series Applied Marketing Science / Angewandte Marketingforschung
Ebook 23 Nov 2020
Publisher Springer
ISBN: 9783658319885
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Image for Die mediatisierte Markenerweiterung: Eine empirische Untersuchung der Erfolgsfaktoren aus Nutzersicht

Die mediatisierte Markenerweiterung: Eine empirische Untersuchung der Erfolgsfaktoren aus Nutzersicht

Ebook 22 Jan 2021
Publisher Springer
ISBN: 9783658320171
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Image for Okolabel Zwischen Greenwashing Und Entscheidungshilfe: Eine Markensoziologische Organisationsanalyse Am Beispiel Von Konsumgutern Aus Dem Lebensmittelsektor

Okolabel Zwischen Greenwashing Und Entscheidungshilfe: Eine Markensoziologische Organisationsanalyse Am Beispiel Von Konsumgutern Aus Dem Lebensmittelsektor

Ebook 4 Dec 2020
Publisher Springer
ISBN: 9783658321635
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Image for PsyConversion(R): 117 Behavior Patterns Fur Eine Noch Bessere User Experience Und Hohere Conversion-Rate Im E-Commerce

PsyConversion(R): 117 Behavior Patterns Fur Eine Noch Bessere User Experience Und Hohere Conversion-Rate Im E-Commerce

Ebook 4 Jun 2021
Publisher Springer
ISBN: 9783658322557
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Image for Was Marken Leisten Konnten: Eine Kritik Des Markenmachens - Anregungen Aus Der Praxis

Was Marken Leisten Konnten: Eine Kritik Des Markenmachens - Anregungen Aus Der Praxis

Ebook 15 Jul 2021
Publisher Springer
ISBN: 9783658324926
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Image for Markenauthentizitat Als Strategisches Markenfuhrungsinstrument: Identitatsbasierte Re-Konzeptualisierung Und Entwicklung Einer Empirisch Validierten Markenauthentizitatsskala

Markenauthentizitat Als Strategisches Markenfuhrungsinstrument: Identitatsbasierte Re-Konzeptualisierung Und Entwicklung Einer Empirisch Validierten Markenauthentizitatsskala

series Innovatives Markenmanagement
Ebook 14 Dec 2020
Publisher Springer
ISBN: 9783658324940
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Image for Sicher Auftreten Im Technischen Vertrieb: So Uberzeugen Sie Ihre Kunden

Sicher Auftreten Im Technischen Vertrieb: So Uberzeugen Sie Ihre Kunden

series Edition Sales Excellence
Ebook 4 Aug 2021
Publisher Springer
ISBN: 9783658330927
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Image for Medien- Und Internetmanagement

Medien- Und Internetmanagement

Ebook 20 Jun 2023
Publisher Springer
ISBN: 9783658398323
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Image for Marke Und Gedachtnis: Effektives Branding Mit Erkenntnissen Aus Der Neuroforschung

Marke Und Gedachtnis: Effektives Branding Mit Erkenntnissen Aus Der Neuroforschung

Ebook 4 Jun 2021
Publisher Springer
ISBN: 9783658335762
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Image for Digitales Management Und Marketing: So Nutzen Unternehmen Die Marktchancen Der Digitalisierung

Digitales Management Und Marketing: So Nutzen Unternehmen Die Marktchancen Der Digitalisierung

Ebook 8 Nov 2021
Publisher Springer
ISBN: 9783658337315
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Image for Marketing Mit Sprachassistenten: So Setzen Sie Alexa & Co Strategisch Erfolgreich Ein

Marketing Mit Sprachassistenten: So Setzen Sie Alexa & Co Strategisch Erfolgreich Ein

Ebook 31 Jul 2023
Publisher Springer
ISBN: 9783658401962
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Image for Stammkundenbindung Versus Neukundengewinnung: Marketing Und Vertrieb Im Spannungsfeld Von Hunting Und Farming

Stammkundenbindung Versus Neukundengewinnung: Marketing Und Vertrieb Im Spannungsfeld Von Hunting Und Farming

Ebook 17 Apr 2023
Publisher Springer
ISBN: 9783658403638
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Image for Account Management Strategies in B2B Sales : Generating Customer Value and Building Sustainable Business Relationships - Methodology, Processes, Tools

Account Management Strategies in B2B Sales : Generating Customer Value and Building Sustainable Business Relationships - Methodology, Processes, Tools

Paperback 10 Jan 2023
Publisher Springer
ISBN: 9783658404512
Out of Print
Image for Aktivierung Im Sportsponsoring: Gestaltung Strategischer Partnerschaften Aus Sponsorenperspektive

Aktivierung Im Sportsponsoring: Gestaltung Strategischer Partnerschaften Aus Sponsorenperspektive

Ebook 13 Sep 2021
Publisher Springer
ISBN: 9783658342159
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