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Image for Interaktive Einkaufserlebnisse in Innenstädten: Digitale Dienstleistungen Mit Der Smartmarketp2(B-Plattform

Interaktive Einkaufserlebnisse in Innenstädten: Digitale Dienstleistungen Mit Der Smartmarketp2(B-Plattform

Ebook 1 Mar 2023
Publisher Springer
ISBN: 9783662658147
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Image for Kundenbegeisterung durch Serviceinnovationen: Eine Analyse am Beispiel technologiebasierter Self-Services

Kundenbegeisterung durch Serviceinnovationen: Eine Analyse am Beispiel technologiebasierter Self-Services

Ebook 10 Dec 2015
Publisher Springer
ISBN: 9783658122096
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Image for Emotionale Markenbindung in sozialen Netzwerken: Zur Wirkung von Interaktionen zwischen Kunde und Marke auf Facebook

Emotionale Markenbindung in sozialen Netzwerken: Zur Wirkung von Interaktionen zwischen Kunde und Marke auf Facebook

Ebook 22 Dec 2015
Publisher Springer
ISBN: 9783658122416
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Image for Synchronisieren Ist Das Neue Selling: Wie Vertrieb, Marketing Und Service Aus Einem Guss Verkaufen

Synchronisieren Ist Das Neue Selling: Wie Vertrieb, Marketing Und Service Aus Einem Guss Verkaufen

Ebook 18 Jun 2021
Publisher Springer
ISBN: 9783658338466
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Image for Messung und Steuerung der Kommunikations-Effizienz: Eine theoretische und empirische Analyse durch den Einsatz der Data Envelopment Analysis : 30

Messung und Steuerung der Kommunikations-Effizienz: Eine theoretische und empirische Analyse durch den Einsatz der Data Envelopment Analysis : 30

series Basler Schriften zum Marketing
Ebook 13 Oct 2012
Publisher Springer
ISBN: 9783658002794
Dewey: 658.8
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Image for Hiphop-Marketing: Hiphop-Kultur Verstehen Und Authentische Marken Gestalten

Hiphop-Marketing: Hiphop-Kultur Verstehen Und Authentische Marken Gestalten

Ebook 9 Mar 2023
Publisher Springer
ISBN: 9783658405786
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Image for Online-Marketing-Intelligence: Erfolgsfaktoren, Kennzahlen Und Steuerungskonzepte Fur Praxisorientiertes Digital-Marketing

Online-Marketing-Intelligence: Erfolgsfaktoren, Kennzahlen Und Steuerungskonzepte Fur Praxisorientiertes Digital-Marketing

Ebook 15 May 2023
Publisher Springer
ISBN: 9783658405991
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Image for Die Smarte Marketing-Mix-Werkstatt: Eine Lösung Für Die Unterschätzte Herausforderung Der Abhängigkeiten Unter Den Instrumenten Im Marketing-Mix - Mit Fallbeispielen

Die Smarte Marketing-Mix-Werkstatt: Eine Lösung Für Die Unterschätzte Herausforderung Der Abhängigkeiten Unter Den Instrumenten Im Marketing-Mix - Mit Fallbeispielen

Ebook 25 Feb 2023
Publisher Springer
ISBN: 9783658406134
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Image for Artificial Neural Networks and Structural Equation Modeling : Marketing and Consumer Research Applications

Artificial Neural Networks and Structural Equation Modeling : Marketing and Consumer Research Applications

Paperback 20 Nov 2022
Publisher Springer
ISBN: 9789811965104
Out of Print
Image for Achieving Brand Loyalty in China through After-Sales Services: With a Particular Focus on the Influences of Cultural Determinants

Achieving Brand Loyalty in China through After-Sales Services: With a Particular Focus on the Influences of Cultural Determinants

series Business Analytics
eBook 8 Jun 2016
Publisher Springer
ISBN: 9783658143671
Dewey: 658.812
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Image for Context-Marketing: Der Schlüssel Zum Verbraucherverhalten

Context-Marketing: Der Schlüssel Zum Verbraucherverhalten

Ebook 16 Nov 2021
Publisher Springer
ISBN: 9783658342913
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Image for Interaktionen Mit Social Media Influencern Als Instrument Zur Markenprofilierung

Interaktionen Mit Social Media Influencern Als Instrument Zur Markenprofilierung

series Innovatives Markenmanagement
Ebook 5 Jul 2021
Publisher Springer
ISBN: 9783658343125
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Image for Digitale Transformation Im Vertrieb: So Machen Sie Aus Einem Buzzword Gelebte Vertriebspraxis - Eine Anleitung in 21 Schritten

Digitale Transformation Im Vertrieb: So Machen Sie Aus Einem Buzzword Gelebte Vertriebspraxis - Eine Anleitung in 21 Schritten

series Edition Sales Excellence
Ebook 14 Jul 2021
Publisher Springer
ISBN: 9783658336714
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Image for Online Produkttests Zur Generierung Von Online Reviews: Eine Analyse Der Effekte Auf Das Review Rating Und Die Review Qualitat

Online Produkttests Zur Generierung Von Online Reviews: Eine Analyse Der Effekte Auf Das Review Rating Und Die Review Qualitat

series Applied Marketing Science / Angewandte Marketingforschung
Ebook 23 Aug 2022
Publisher Springer
ISBN: 9783658388362
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Image for Advertising Impact and Controlling in Content Marketing : Recognize Impact Mechanisms, Optimize Controlling and Adapt Strategy

Advertising Impact and Controlling in Content Marketing : Recognize Impact Mechanisms, Optimize Controlling and Adapt Strategy

Paperback 10 Feb 2023
Publisher Springer
ISBN: 9783658405526
Out of Print
Image for Marketing-Automation - Erfolgsmodelle Aus Forschung Und Praxis: Konzepte, Instrumente Und Strategien Fur Die Implementierung

Marketing-Automation - Erfolgsmodelle Aus Forschung Und Praxis: Konzepte, Instrumente Und Strategien Fur Die Implementierung

Ebook 1 Jul 2022
Publisher Springer
ISBN: 9783658358235
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Image for Erfolgswirkungen von Markenallianzen

Erfolgswirkungen von Markenallianzen

series Forum Produkt- und Produktionsmanagement
Ebook 1 Oct 2012
Publisher Springer
ISBN: 9783834965479
Dewey: 658.8
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Image for Die neue Macht des Marketing: Wie Sie Ihr Unternehmen mit Emotion, Innovation und Prazision profilieren

Die neue Macht des Marketing: Wie Sie Ihr Unternehmen mit Emotion, Innovation und Prazision profilieren

Ebook 10 Dec 2007
Publisher Springer
ISBN: 9783834995629
Dewey: 658.8
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Image for Die Modebranche Im Umbruch: Entwicklung Des Zukunftigen Einflusses Von Digitalisierung Und Nachhaltigkeit Auf Die Einkaufsprozesse

Die Modebranche Im Umbruch: Entwicklung Des Zukunftigen Einflusses Von Digitalisierung Und Nachhaltigkeit Auf Die Einkaufsprozesse

series Bestmasters
Ebook 20 Aug 2022
Publisher Springer
ISBN: 9783658389253
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Image for NBD-Prognosemodelle im Kundenbeziehungsmanagement: Einordnung, Implementierung und praktische Anwendungsempfehlung

NBD-Prognosemodelle im Kundenbeziehungsmanagement: Einordnung, Implementierung und praktische Anwendungsempfehlung

Ebook 19 Mar 2013
Publisher Springer
ISBN: 9783834937544
Dewey: 658.8
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Image for Customer Knowledge Management in der Konzeptphase der Neuproduktentwicklung

Customer Knowledge Management in der Konzeptphase der Neuproduktentwicklung

series Kundenmanagement & Electronic Commerce
Ebook 28 Nov 2012
Publisher Springer
ISBN: 9783834939463
Dewey: 658.8
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Image for Identitatsbasierte Luxusmarkenfuhrung: Grundlagen - Strategien - Controlling

Identitatsbasierte Luxusmarkenfuhrung: Grundlagen - Strategien - Controlling

Ebook 22 Dec 2012
Publisher Springer
ISBN: 9783834940605
Dewey: 658.8
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Image for Marketing Und Business Development in Kanzleien

Marketing Und Business Development in Kanzleien

Ebook 25 Nov 2023
Publisher Springer
ISBN: 9783658419912
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Image for Forum Markenforschung 2016: Tagungsband der internationalen Konferenz „DERMARKENTAG"

Forum Markenforschung 2016: Tagungsband der internationalen Konferenz „DERMARKENTAG"

Ebook 4 Oct 2017
Publisher Springer
ISBN: 9783658196684
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Image for Marktmacht 50plus: Wie Sie Best Ager als Kunden gewinnen und begeistern

Marktmacht 50plus: Wie Sie Best Ager als Kunden gewinnen und begeistern

Ebook 15 Nov 2012
Publisher Springer
ISBN: 9783658009038
Dewey: 658.8
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Image for Qualitat der Internen Markenfuhrung: Konzeptualisierung, empirische Befunde und Steuerung eines markenkonformen Mitarbeiterverhaltens : 31

Qualitat der Internen Markenfuhrung: Konzeptualisierung, empirische Befunde und Steuerung eines markenkonformen Mitarbeiterverhaltens : 31

series Basler Schriften zum Marketing
Ebook 27 Nov 2012
Publisher Springer
ISBN: 9783658009250
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Image for Digital Pricing : A Guide to Strategic Pricing for the Digital Economy

Digital Pricing : A Guide to Strategic Pricing for the Digital Economy

Paperback 4 Mar 2023
Publisher Springer
ISBN: 9783031245923
Out of Print
Image for Marketing Strategies for Design-Build Contracting

Marketing Strategies for Design-Build Contracting

Ebook 6 Dec 2012
Publisher Springer
ISBN: 9781461520870
Dewey: 690.0688
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Image for Broadcast-Mediendienste im Spannungsfeld zwischen Markten und Politik

Broadcast-Mediendienste im Spannungsfeld zwischen Markten und Politik

Ebook 15 Jan 2006
Publisher Springer
ISBN: 9783540273509
Dewey: 658.8
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Image for Studierendenmarketing Und Hochschulbranding: Wie Hochschulen Erfolgreich Studierende Erreichen Und Gewinnen Konnen

Studierendenmarketing Und Hochschulbranding: Wie Hochschulen Erfolgreich Studierende Erreichen Und Gewinnen Konnen

Ebook 1 Nov 2023
Publisher Springer
ISBN: 9783658424237
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