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Werbewirkungsmessung im Internet: Wahrnehmung, Einstellung und moderierende Effekte

Praferenzmessung in industriellen Verhandlungen

Commitment in Geschaftsbeziehungen: Konzeptualisierung und Operationalisierung fur das Business-to-Business-Marketing

Business-to-Business-Marketing im Profifußball

Okonomie des Fußballs : Grundlegungen aus volks- und betriebswirtschaftlicher Perspektive

Mengenbezogene Preisdifferenzierung bei Dienstleistungen

Erfolgsfaktoren von Markentransfers

Nutzenschatzung in Conjoint-Analysen: Theoretische Fundierung und empirische Aussagekraft : 282

Szenarien des Convenience-Marktes : Wettbewerbsstrategische Positionierung logistischer Mittler am Beispiel von Tank-Shops

Kauferverhalten bei legalen Musikdownloads: Auswahlverhalten, Qualitatsbeurteilung und Kundenbindung

Die Autonomie von Landesorganisationen bei der Marktbearbeitung: Determinanten, Auswirkungen und State of Practice

Wertschopfung durch Kundenintegration: Eine empirische Untersuchung am Beispiel von Strukturierten Finanzierungen

Markenloyalitat im Premiumsegment des Automobilmarkts: Determinanten und Wirkungsbeziehungen

Designs fur Paarvergleiche in der metrischen Conjoint-Analyse

Dynamisches Benchmarking : Ein Verfahren auf Basis der Data Envelopment Analysis

Consumer Insight: Emotionspsychologische Fundierung und praktische Anleitung zur Kommunikationsentwicklung

Markenarchitektur in der Konsumwelt: Branding zur Distinktion

Marketingflexibilitat: Eine empirische Analyse ihrer Konzeptionalisierung, Operationalisierung und Erfolgswirkung

Kundenbindung in vertikalen Kontraktmarketingsystemen : Eine Analyse anhand des Marktes fur Ersatzteile der Automobilwirtschaft

Schnittstellenmanagement im CRM-Prozess des Industriegutervertriebs: Modellbasierte Analyse und Gestaltung der Verbesserungspotenziale

Fundierung des Marketing : Verhaltenswissenschaftliche Erkenntnisse als Grundlage einer angewandten Marketingforschung

Kooperationsfahigkeiten im Marketing : Eine empirische Untersuchung

Konsumverhalten und Wettbewerb: Umfeldanalyse im internationalen strategischen Marketing am Beispiel des Schweizer Lebensmittelhandels

Marketing Performance Management : Empirisches Fundament und Konzeption fur ein integriertes Marketingkennzahlensystem

Behavioral Finance und Werbung fur Investmentfonds: Beeinflussung der Risko-Rendite-Wahrnehmung privater Anleger

Brand Communities: Begriff, Grundmodell Und Implikationen

Management der Zuliefererbeziehungen: Einflussfaktoren der zwischenbetrieblichen Zusammenarbeit in Deutschland : 64

Vertrauen in der Unternehmensberatung: Einflussfaktoren und Konsequenzen

Gefilterte Markte: Ein Anreizsystem Zur Forderung Von Firmeninternen Wissensmarkten

Entwicklung des Einzelhandels in Deutschland : Der Beitrag des Gebietsmarketings zur Verwirklichung einzelhandelsbezogener Ziele der Raumordnungspolitik

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