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A technique for producing ideas

Storynomics : story driven marketing in the post-advertising world

100 posters that changed the world

Advertising in the Digital Age : Theories and Practices

All-American ads: 60s

Advertising & promotion

The attention merchants : the epic struggle to get inside our heads

Nice is not a biscuit : how to build a world-class business by doing the right thing

Social Media Marketing : How to Dominate Your Niche in 2019 with Your Small Business and Personal Brand Using Instagram Influencers, YouTube, Facebook Advertising, LinkedIn, Pinterest, and Twitter

Global marketing & advertising : understanding cultural paradoxes

Branded interactions : marketing through design in the digital age

A dictionary of marketing

How To Write An Inspired Creative Brief, 3rd Edition : A creative's advice on the first step of the creative process

My Life in Advertising and Scientific Advertising

Design and strategy : a step-by-step guide

The Adweek copywriting handbook : the ultimate guide to writing powerful advertising and marketing copy from one of America's top copywriters

Scientific Advertising

Integrated advertising, promotion, and marketing communications

Copywriting is.. : 30-or-so thoughts on thinking like a copywriter

The Million Dollar Sprint - Zero to One Million In Revenue : How to scale a hyper-profitable service business without investment and within 12 months.

Creative blindness : and how to cure it

Free your mind : the new world of manipulation and how to resist it

This I Know : Marketing Lessons from Under the Influence

Advertising for dummies

Positioning : the battle for your mind

The anatomy of humbug : how to think differently about advertising

Fading London : the city's vanishing ghost signs

Key marketing metrics : the 50+ metrics every manager needs to know

Copywrong to copywriter : a practical guide to copywriting for small businesses, small organisations, sole traders, and lone rangers

Dynamics of media writing : adapt and connect

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