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Image for The Brand Glossary

The Brand Glossary

Paperback / softback 19 Sep 2006
Publisher Palgrave Macmillan
ISBN: 9781403998095
Dewey: 658.82703
£41.00
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Image for Inclusive Branding

Inclusive Branding : The Why and How of a Holistic Approach to Brands

Hardback 22 Oct 2002
Publisher Palgrave Macmillan
ISBN: 9780333980798
Dewey: 658.827
£32.50
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Image for Luxury Sales Force Management

Luxury Sales Force Management : Strategies for Winning Over Your Brand Ambassadors

Hardback 25 Feb 2014
Publisher Palgrave Macmillan
ISBN: 9781137347435
Dewey: 658.8102
£31.99
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Image for Asian Brand Strategy (Revised and Updated)

Asian Brand Strategy (Revised and Updated) : Building and Sustaining Strong Global Brands in Asia

Hardback 7 Jul 2015
Publisher Palgrave Macmillan
ISBN: 9781137359162
Dewey: 658.827095
£44.99
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Image for Return of the Hustle

Return of the Hustle : The Art of Marketing With Music

Hardback 6 Apr 2016
Publisher Palgrave Macmillan
ISBN: 9781137582003
Dewey: 659.1045578
£39.99
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Image for Luxury, Lies and Marketing

Luxury, Lies and Marketing : Shattering the Illusions of the Luxury Brand

Hardback 22 Nov 2013
Publisher Palgrave Macmillan
ISBN: 9781137264688
Dewey: 338.47
£27.99
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Image for The Brand Strategist's Guide to Desire

The Brand Strategist's Guide to Desire : How to give consumers what they actually want

Hardback 12 Mar 2014
Publisher Palgrave Macmillan
ISBN: 9781137351814
Dewey: 658.8343
£34.99
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Image for 7 Steps to Sales Force Transformation

7 Steps to Sales Force Transformation : Driving Sustainable Change in Your Organization

Hardback 2 Feb 2016
Publisher Palgrave Macmillan
ISBN: 9781137548047
Dewey: 658.8102
£34.99
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Image for The Mindful Marketer

The Mindful Marketer : How to Stay Present and Profitable in a Data-Driven World

Hardback 30 Sep 2014
Publisher Palgrave Macmillan
ISBN: 9781137386298
Dewey: 658.8
£32.99
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Image for Real Luxury

Real Luxury : How Luxury Brands Can Create Value for the Long Term

Hardback 29 Aug 2014
Publisher Palgrave Macmillan
ISBN: 9781137395566
Dewey: 338.47
£44.99
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Image for Counter Strategies in Global Markets

Counter Strategies in Global Markets

Hardback 9 Dec 2011
Publisher Palgrave Macmillan
ISBN: 9780230301313
Dewey: 658.804
£31.00
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Image for Mobile Influence

Mobile Influence : The New Power of the Consumer

Hardback 9 Jul 2013
Publisher Palgrave Macmillan
ISBN: 9781137278500
Dewey: 658.872
£17.99
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Image for Managing Online Reputation

Managing Online Reputation : How to Protect Your Company on Social Media

series Palgrave Pocket Consultants
Paperback / softback 30 Sep 2015
Publisher Palgrave Macmillan
ISBN: 9781137382290
Dewey: 659.202854678
£24.99
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Image for Next. Now.

Next. Now. : Trends for the Future

Paperback / softback 27 Dec 2007
Publisher Palgrave Macmillan
ISBN: 9780230600010
Dewey: 303.490905
£16.99
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Image for Brand Resilience

Brand Resilience : Managing Risk and Recovery in a High-Speed World

Paperback / softback 25 Dec 2012
Publisher Palgrave Macmillan
ISBN: 9780230392182
Dewey: 658.872
£10.99
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Image for How to Brand Nations, Cities and Destinations

How to Brand Nations, Cities and Destinations : A Planning Book for Place Branding

Paperback / softback 15 Dec 2008
Publisher Palgrave Macmillan
ISBN: 9781349306367
Dewey: 910.688
£49.99
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Image for Learning to sell sex(ism): advertising students and gender

Learning to sell sex(ism): advertising students and gender

eBook 6 Nov 2018
Publisher Palgrave Macmillan
ISBN: 9783319942803
Dewey: 659.1045522
Licence From
£59.99
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Image for Contemporary strategic marketing

Contemporary strategic marketing

Ebook 12 Oct 2007
Publisher Palgrave Macmillan
ISBN: 9780230374041
Dewey: 658.8101
Licence From
£314.95
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Image for The Internet as a Technology-Based Ecosystem

The Internet as a Technology-Based Ecosystem : A New Approach to the Analysis of Business, Markets and Industries

Paperback 10 May 2017
Publisher Palgrave Macmillan
ISBN: 9781349936236
£24.99
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Image for The Social Organization

The Social Organization : Managing Human Capital through Social Media

Paperback / softback 29 Dec 2016
Publisher Palgrave Macmillan
ISBN: 9781349844043
Dewey: 338.9
£34.99
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Image for Why People (Don't) Buy

Why People (Don't) Buy : The Go and Stop Signals

Paperback / softback 14 Jan 2014
Publisher Palgrave Macmillan
ISBN: 9781349499885
Dewey: 658.8342
£32.99
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Image for The Theory of the Marketing Firm: Responding to the Imperatives of Consumer-Orientation

The Theory of the Marketing Firm: Responding to the Imperatives of Consumer-Orientation

eBook 12 Nov 2021
Publisher Palgrave Macmillan
ISBN: 9783030861063
Dewey: 658.802
Licence From
£119.50
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Image for branding@thedigitalage

branding@thedigitalage

Ebook 14 Sep 2001
Publisher Palgrave Macmillan
ISBN: 9781403905468
Dewey: 658.827
Licence From
£44.99
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Image for Fashion Marketing in Emerging Economies Volume I

Fashion Marketing in Emerging Economies Volume I : Brand, Consumer and Sustainability Perspectives

Paperback 7 Dec 2022
Publisher Palgrave Macmillan
ISBN: 9783031073274
Out of Print
Image for Managing strategic design

Managing strategic design

eBook 20 Nov 2014
Publisher Palgrave Macmillan
ISBN: 9781350305267
Dewey: 658.4012
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£395.90
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Image for Sustainable luxury brands: evidence from research and implications for managers

Sustainable luxury brands: evidence from research and implications for managers

series Palgrave Advances in Luxury
Ebook 20 Jan 2017
Publisher Palgrave Macmillan
ISBN: 9781137601599
Dewey: 658.408
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£129.50
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Image for New patterns of power and profit: a strategist's guide to competitive advantage in the age of digital transformation

New patterns of power and profit: a strategist's guide to competitive advantage in the age of digital transformation

eBook 9 Oct 2018
Publisher Palgrave Macmillan
ISBN: 9783030004439
Dewey: 658.4012
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£27.99
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Image for Cross-Cultural Personal Selling

Cross-Cultural Personal Selling : Agents' Competences in International Personal Selling of Services

Paperback 12 Jul 2017
Publisher Palgrave Macmillan
ISBN: 9783319555782
£24.99
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Image for Contemporary trends in marketing: problems, processes and prospects

Contemporary trends in marketing: problems, processes and prospects

series Palgrave Studies in Marketing, Organizations and Society
eBook 22 Aug 2023
Publisher Palgrave Macmillan
ISBN: 9783031365898
Dewey: 658.8
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Image for Church Advertising, Public Relations and Marketing in Twentieth-Century America: Retailing Religion

Church Advertising, Public Relations and Marketing in Twentieth-Century America: Retailing Religion

series Histories of the Sacred and Secular, 1700-2000
eBook 14 Dec 2022
Publisher Palgrave Macmillan
ISBN: 9783031130441
Dewey: 254.4
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